Microsoftâ€™s â€˜Iâ€™m a PCâ€™ Ads Created On Macs â€” RoughlyDrafted Magazine
This is just priceless. The “I’m a PC” ads from Microsoft are done on a Mac !!! And using Adobe CS3 instead of their own Expression Studio. What were they thinking? And how many people just got fired for letting this happen. Apple should capitalize on this with their own commercial.Â
Daniel Eran Dilger
After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, â€œIâ€™m a PC!â€ One problem with the campaignâ€™s credibility: the ad work was created using Macs.
Flickr user LuisDS found that metadata on the creative copy of the â€œstereotyped PC userâ€ and other photos appearing on Microsoftâ€™s â€œIâ€™m a PCâ€ website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, â€œtakes your creative possibilities to a new level.â€
Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding â€œGet a Macâ€ campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the â€œconversation about Windows,â€ using Macs as needed to get the message produced.
When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.