My gosh, breaking out the anointing oil already? I would be jumping on the iTV bandwagon too except that I’m restricted to what I would purchase in iTunes. To date, I have purchased three albums from iTunes, and now it mainly serves as my podcast manager. For one thing, I can’t see buying TV programs when they air for free, or the fact that I’m already paying confiscatory cable rates. I also question the video quality of programming, will programming be in HD? For those with home theaters, that simply won’t do. But I do expect for this to fly off the shelves for people who like to toss $10 at a time.
Apple TV Projected To Surpass TiVo And Netflix – Hardware Technology News by InformationWeek Apple TV Projected To Surpass TiVo And Netflix Mixing Apple TV with iTunes could become a disruptive technology to legacy video purchase-and-consumption behavior, according to ThinkEquity Partners. It may not quite have the cachet of the iPhone, but Apple TV has the potential to alter the media landscape and substantially improve Apple’s value as a company, or so says one financial analyst. Apple’s forthcoming wireless set-top box, expected any day now, is designed to bring video acquired from the iTunes Store into the living room and put it on TV. ThinkEquity Partners financial analyst Jonathan Hoopes foresees some 25% to 70% of the 22 million Mac users, and many more PC users, buying the device in the next five years, enough to eclipse both set-top box maker TiVo (4.4 million subscribers) and DVD mail service Netflix (8.8 million subscribers).
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I am going to start referring to this as the ‘Apple Koolaid’. I am not sure how it is done, but you have to be impressed.