"Most people don't know what a rootkit is, so why should they care about it"

What an official statement from Sony. In case you haven’t been following this story, Sony has been installing hidden software on users’ computers that have purchased their music CD’s that have DRM (digital rights management) on them, to prevent copying. To make it worse, if you’re a computer expert and find the well hidden code, you can’t remove it without damaging you OS installation. Adn their response??
Sony’s Second ‘Rootkit’ DRM Patch Doesn’t Hush Critics
“Most people don’t know what a rootkit is, so why should they care about it,” Thomas Hesse, president of Sony BMG’s global digital business, said in an interview with National Public Radio on Friday.

And why is Sony being of such little help in removing this, and still continuing with their underhanded tactics. Because Sony knows what most corporations know. The consumer is not that bright, has a very small memory span, is the herd, and will continue to purchase from them after a week or two of flashy advertising. Essentially, consumers are the “battery” from the film, The Matrix.