Here’s an important lesson in business. It’s about a viable and value add product that can demand a significant margin. Not how many units you sell. Apples share of worldwide phone profits is 92%, the remaining 8% is divided amongst the lower valued product manufactures although they ship way more phones. So the lesson? Focus on something of value, not on something to just ship out the door.
Well just added the wordpress app to my iPhone. Testing this post. Seems
Basically, here’s what I think it is. AT&T and Apple are not going to invest hundreds of thousands of dollars, if not millions, to upgrade the activation infrastructure of hardware, software and network, for a onetime surge of activations. I think they were fully aware that this might happen, and essentially, their risk analysis concluded that it would cost more to build up an infrastructure rather then satisfy customers. Their rational is that customers have already purchased the phone and signed their contract, so business as usual.
Look at last year as an example, I, along with hundreds of thousands of other people had bricks for four days, but essentially none of us returned our phones due to the frustration of not having immediate activation. We’ve all but forgotten about it and Apple and AT&T know this. The storm will blow over in a couple of days, or maybe weeks with this rollout, and people will be so happy when they’re activated, they’ll simply forgive and forget. Everyone will soon be emailing, browsing and texting as though nothing has happened. Apple and AT&T will save a lot of money not having to build out extra capacity for a one-time surge in initial activations.
I’ve got my 2.0 upgrade on my original iPhone, so I’m content with that for now. I think I will sit this out for a couple of weeks until the activation fiasco settles down.